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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] According to reports, the famous British star Steven Gerrard and Frank Lampard were found during a contract with Adidas, Nike jersey dress with its competitors. This led to dissatisfaction with Adidas, Nike intends to sue. In fact, Nike and the United Kingdom signed a national contract to expire in 2018. The contract clearly states that all players participating in the World Cup in the United Kingdom, the training and race day have to wear Nike uniforms provided. However, the contract does not force the players dress in the free time, which is also the only player to wear their own clothing provided by the sponsor when the clothes and shoes. Each player can sign individual contracts with other sponsors, while Steven Gerrard and Frank Lampard have accepted sponsor Adidas. This means their free time outside of game day and training are required to wear Adidas clothing. But a few days ago, Steven Gerrard and Frank Lampard were found wearing Nike clothes free time. This caused dissatisfaction Adidas, Nike and threatened to sue. Adidas said that this is a major problem in terms of Adidas, Nike, their behavior is unacceptable. We expect confl Retro jordans for sale ict Adidas and Nike will further upgrade in the future. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)Jordan Brand, on the occasion of Obama's visit, formed a gorgeous MTM three group to create a presidential exclusive product. After Obama presented the special Air Jordan 11 Lab4 gift box, MTM will also bring in Air Jordan 1 and Air Jordan XX9 MTM Pack shoes; Air Jordan, rumored to be 1 shoes using high performance materials to create XX9 and Air Jordan shoes, XX9 will use the traditional shoe leather uppers appear.We all know that the British smash hit street signs SILAS, because there have through Edison Well ... Ha! Today introduced a pair of shoes and Reebok joint significance is not small, mainly to celebrate the tenth anniversary of the expiry of SILAS establishment (Hey GDC also seemed as old) has launched the second generation of classic leather, in view of good comments as the first generation of sales Tide, I believe this generation is to bring the dead hairpin h Reebok collectors a dawn! & nbsp; & nbsp; & nbsp; started selling time: Taiwan Time 7/9 pm2100 Location: DEDUE (unfort cheap jordans for sale unately lost Taiwan shoes sold only in Japan public first) Price: 16800 yen Source: DEDUE& Nbsp; & nbsp; & nbsp; (Newsweek August 30, 2005 report) Today, in the world's top three sporting goods market is Nike, Adidas and Reebok. But next year, Adidas and Reebok merger after the companies realized that this pattern will change - Adidas will be further reduced with the International Shoe "boss" gap Nike, on the international market is expected to keep pace with Nike, but some industry insiders but cautiously optimistic. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; more like a combination & nbsp; & nbsp; & nbsp; & nbsp; Now, in the world's sporting goods market, the top three are Nike, Adidas and Reebok. But starting next year, this ranking could change. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; because headquartered in Germany, North Bavaria Adidas recently announced that it will be $ 3.8 billion (including net cash $ 84 million) to acquire all the shares of Reebok. The two companies after the merger early next year, the new company's annual revenue will reach $ 12.3 billion, close to Nike's 2004-2005 annual $ 13.7 billion; and its share in the global sporting goods market will reach 20 percent, Nike hot pur Retro jordans for sale suit 1/3 share of Nike will create a strong challenge. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok previously although there is competition, but its products have their own characteristics, the market is not entirely coincide. Adidas product's strengths lie in the excellent professional performance, a dedicated basketball shoes, football shoes, target the athlete; and Reebok products is characterized by a novel fashion, for the average person fitness services, targeted consumer group is women, young and general consumers. The combined company will be able to expand its market share well, especially in the small share of Adidas before US market. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In addition, other sporting goods companies, such as Reebok's golf equipment, clothing and Adidas ski equipment, clothing, also can make the new company to become the world's sporting goods market more powerful. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The reason that the merger because Reebok will continue to retain their own brands, the production of the brand's headquarters remain in Canton, Massachusetts, or the original Reebok The CEO Paul? law Emmen management. Adidas also pledged to Reebok's 9100 employees witho cheap jordan shoes for men ut massive layoffs. So, this acquisition is not entirely swallow Reebok, Adidas, but two of the powerful combination. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In this regard, Adidas chairman and CEO Hainer said: "This decision for our company is a strategic milestone because only two companies were previously in. European or American market impact, and the new company across two continents, there are more extensive sales network in the world has an impact that's one plus one is greater than the effect of "& nbsp;.. & nbsp; & nbsp; & nbsp; & nbsp; have Analysts believe that the success of such acquisitions, Adidas will further narrow the gap with the international shoe giant Nike, the international market is expected to keep pace with Nike. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; traditional areas of strength Adidas is football. In recent years, Nike constantly trying to infiltrate into the field. Nike executives have said the company's current football products sales reached 10 & nbsp; million US dollars, English Premier League club Manchester United, Arsenal have also signed a cooperation agreement with Nike. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; joining Reebok, Adidas might be able to help achieve a Cheap air jordans for sale breakthrough in the Nike basketball fields. Currently, Reebok and Yao Ming, Allen Iverson and other NBA stars to sign a contract; while Nike's NBA stars will include star LeBron James, Carmelo Anthony and others?. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; target is the North American market & nbsp; & nbsp; & nbsp; & nbsp; Obviously, Adidas hopes Reebok help it expand market share in the US athletic footwear and apparel market, to propose stronger than ever much to Nike The challenge - especially in the home of Nike, which accounts for about half of global sales of such products in the North American market. ? & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas CEO Herbert Hainer said: "We will expand the geographic scope of the market, especially in North America, we will create a shoe for a broader consumer groups. Clothing and sporting goods "& nbsp; & nbsp; & nbsp; & nbsp; through the acquisition of Reebok, Adidas's share of the US athletic footwear market will increase to 20%. Nike is still the US athletic shoe market cheap jordans online "leader", last year's sales reached $ 907 million, is sitting on half of the US athletic footwear market. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger will significantly narrow the gap with Nike in the US market share. According to the International Sporting Goods Manufacturers Association statistics, in 2004, Nike share of the US athletic footwear market is about 36%, while Adidas and Reebok, respectively, 8.9% and 12.2%, respectively, after simple addition of market share the rate will rise to 21.1%, not to mention the new company after the merger is expected to be able to average revenue growth of 10%, lower expenses cost $ 150 million per year. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; at the same time, analysts believe the combined company at the time of the negotiations and the retailer will have a greater persuasive, able to secure more and better shelf space; the signing of the endorsement with a star When the contract, will also be in a more favorable position; in addition, can get more advertising discounts from the media. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp;? Harvard Business School sports marketing professor Stephen Glaser said the two companies merge not only expanded cheap foamposites the scale, but also on the geographical distribution can produce complementary effects, is also true in the distribution channels. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; After obtaining Reebok, Adidas's sales in the US market will be last year's 19 & nbsp; twice billion dollars, while Reebok sales in the US market will reach 16 billion. & Nbsp; targeting the Beijing Olympics & nbsp; & nbsp; & nbsp; & nbsp; the United States for the acquisition of Reebok's plan, Adidas executives also expressed the hope that through the acquisition delay Nike's global expansion strategy. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the current situation is that Nike has won the Chinese sports delegation to accept the award of equipment in the Asian Games qualification, and from year to play in 2008 became a partner of the Chinese Swimming Association . Accordingly, Nike will provide full equipment, financial support and other services to the Chinese Swimming Association. Chinese national swimming team, the Chinese synchronized swimming team, China's water polo team will be Nike's support and service objects. In this year's World Swimming Championships, the Asian Swimming Championships, World Championships and other competiti Cheap air jordan 12 for sale online free shipping ons in synchronized swimming, Nike's high-tech fast swimsuit will also debut international swimming. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; and in January this year, Adidas has announced the 2008 Beijing Olympic Games, a strategic partner, and intends to set up China Limited. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; This is a world competition in the sporting goods industry. As 2008 draws near, when China is likely to overtake the US and become the largest sporting goods consumer market, big brand thing will grab the runway inevitably occur. Therefore, Adidas CEO Herbert? Heiner announced in 2005 after the Chinese as "the second largest market after the United States," after everything is changing. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; For adidas, the 2008 Beijing Olympic Games is a great opportunity to cut. In China, in Asia, Adidas's marketing strategy is to work closely with world-class sporting events, signed an endorsement deal with the gold medal team and gold medalists, mutual pull of the brand. In fact, for the sporting goods company, the Olympics, the World Cup, NBA, gold medalists were a huge influence and reputable way endorsement, which itself is the best form of publicity. & Nbsp; & nbsp; cheap jordans for sale mens & nbsp; & nbsp; & nbsp; As Heiner said, the Olympic Games is the world's largest and most exciting sporting event, it will provide a unique platform for Adidas, and then in China and throughout Asia to establish Adidas brand image Adidas to expand sales in the Chinese market through the Olympic Games. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2004 Adidas's sales in China was 100 million euros, while four years later the sales target is 2 billion euros. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Adidas positive to China as the focus of future development and catch up with Nike. The current survey shows that in China, 53% of people believe that Nike's brand most "cool", ranked first. But Adidas also has 38% approval rate, plus 15% of Reebok, will be able to approach or exceed the Nike after the merger. And after the merger Adidas Reebok, Reebok spokesperson Yao Ming will be the new company's spokesperson. Therefore, Nike may soon feel Adidas in China a threat. & Nbsp; & nbsp; & nbsp; & nbsp; Analysis & nbsp; three major problems facing M & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok in the industry called the joint between another giant model. A sporting goods business for many years in cha Cheap air jordan 12 ovo rge of the agency Joseph & nbsp; M.Grimaldi who appreciates the attitude of the transaction. He believes that the acquisition of Reebok, Adidas can make the opportunity to really shake Nike's leadership. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; However, with M & A activity has ended, some of the inherent problems of cooperation itself will emerge. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The first is the management integration problem. Joachimsthaler analysts believe that these issues include Adidas itself must learn how to effectively manage a global business and how the company's traditional business of the American Road and the old-fashioned way they operate perfectly unified Europe. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; two had each have a complete management system, marketing style giant merger through the capital, destined to face institutional consolidation, business philosophy reunification process, and this process often takes several years The time for internal digestion. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; if the parties can not be inherently present the antithesis to be broken, the integration of the surface does not embody the fundamental interests of the appeal, then we can not say the deal has achieved the ultimate success, the future of the Commonwealth can not assertion. It remains to be time and proper handling mechanism to resolve. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Also, how to manage itself has a very different Adidas and Reebok brand product line is a thorny problem. "Let us look at the historical record, Adidas's performance in this regard has not been very satisfactory." & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Joachimsthaler said Adidas in May announced its withdrawal from the ski goods market, sold Salamon ski equipment brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In addition, how can we control the footwear and apparel retail business of large chains - such as Foot & nbsp; Locher companies raise Adidas and Reebok merger brand sales, for the transaction the ultimate success is critical. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; secondly, the merger is successful, the two companies can effectively different corporate culture integration is also crucial. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; headquarters in the German town of Adidas, has been its excellent marketing performance and rich sports culture is known, its products have been very in the athletics stadium and tennis competitions large market share. The Reebok although an English background, but it is a distinctive American company, in the young minds of consumers to establish a strong brand image, and with the famous Hip-Hop & nbsp; singer Desk & nbsp; Jay-Z and Nelly The endorsement of cooperation, and promote its fashion sports footwear selling. Many people are still on the Reebok in the 1980s reached its heyday obsession, its most popular aerobic sneakers has swept the globe. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; New York, Footwear & nbsp; News newspaper editorial director Michael & nbsp; Atmore think, Adidas and Reebok's ability to integrate the corporate culture will play an important role in the future development. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Atmore, said: "Who can not after purchasing another company, immediately coordinate cultural differences." He said, "We should wait and see changes in the situation, take a look at two companies is how smoothly . combined if it is smart enough, Adidas and Reebok can learn from each other with their respective advantages "& nbsp;. & nbsp; & nbsp; & nbsp; & nbsp; The last question is complementary brands. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In general, the brand consolidation, if the two brands a high-end brand, a low-end brand, then this complementarity is basically the result of co-branding is to get more successful market performance. But the collaboration between Adidas and Reebok is not the case - it is the industry's leading brands, sales channels are very similar, the target consumer group is basically the same, or even mention the issue of complementarity. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; merge only appearance, it is a shell, and the end product is the real essence, is the core. Nike reason for the rapid development and has achieved a leading position in the last 30 years, have to say that the quality of its products as well as products containing more close to consumer concept of fashion trends. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok had although occupy part of the professional market, now intent by merging achieve open markets and expand consumer groups, the increase in brand management kind of purpose, will risked "a poor imitation like a dog, "risks may practice as a grotesque, we lost a loyal customer base," throw good money after bad. " & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; of course, this is the worst outcome.